Jotea Lab

Jotea lab is a lifestyle tea brand founded in Brooklyn in 2019, by Joe Adu. Their artisanal tea blends are curated to fit your mood and give you a sensory experience. Our idea was to create a minimalist, yet romantic British-inspired tea brand with a soft color palette. White tea boxes with minimal coloring and clients favorite tea blend haiduong flowers was the idea behind the packaging. The logo, a combination of the name of the brand and the tea leaves are applied on all the print materials.